Meaning of Logo (What is, Concept and Definition)

What is Logo:

The logo is a graphic design that represents the corporate image and visual identity of a brand .

The logo, or Also called simply logo, it is strictly defined in the marketing area as the typographic design, that is, the design of the brand name itself.The logo in this sense has specific and regulated dimensions, colors, shapes and provisions of the name of a company or institution.

Logos are characterized by the graphic design of the word or name of the company or organization.For example, we can find in the image the logos of: Google, Facebook, Twitter, Coca Cola and Yahoo!

Although the word logo, in English logotype , has been associated only with the visual formation of the word or brand, the logo, in its more generalized form, it covers all kinds of graphic representations of a brand, all physical manifestations of the image being part of the logo of a brand or company, today, encompassed in the corporate visual identity.

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The importance of the logo , in its concept more wide, it is the visual, fast and almost immediate way of printing in the public memory the brand or the corporate image of the brand.The logo for the corporate image is like the slogan for advertising.

Types of Logos

In the broad sense of logos, we can find five different types of logos:

• Logo or logo : translated into English as word mark , refers exclusively to the typographic design of the name or word that defines the brand you want to represent.
• Isotype : translates into English as brand mark and represents the symbolic image of the brand as we can see in the image, for example, the Apple Apple, the Starbucks Mermaid and the Nike curve.

  See also Isotype.

• Imagoti po : translated into English as combo mark , it combines both word and image in the iconography.It is characterized because both the image and the word can work separately.In the image we can see some examples , as in the case of: Unilever and Adidas.
• Isologo : it is translated into English as emblem .Isologo is a kind of emblem, since It combines, as in the imagotype, both image and word, but they are fused, representing a kind of “shield” of the brand.Some examples can be found in the image such as: Nikon, Ikea, Samsung and Amazon.com.

  See also Isologo.

• Acronyms, anagrams, monograms, pictograms or signatures : classified within the group of isotypes, their nature is flexible, since They emphasize the word but not necessarily in the full name.It is known in English as letter mark .This can be accompanied by a background design or not.Examples of this Type are: CNN, LG, eBay, GE, among others.

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