Advertising Definition - What it is, Meaning and Concept

The first thing we will undertake before entering to establish the meaning of the term advertising is to determine its etymological origin.In this case, we can underline that it is found in Latin and more specifically in the verb publicare , which can be translated as “making something public”.

Advertising is the state or quality of the public (something manifest, seen or known by all ) For example: "The singer was affected by the publicity of his family conflicts" , "The publicity of his dark past was a burden too heavy for the candidate for governor" .

The term, however, is usually associated with the commercial advertisement disclosure to attract potential buyers, users or viewers .In this sense, the advertising notices try to inform the benefits of a product or service to society with the aim of motivating consumption.

Advertising can be done through various media.There are advertisements in newspapers , magazines, television, radio and Internet .In fact, the media are usually financed from the sale of advertising space (a radio station or a television channel sells minutes of air, a newspaper or magazine offers space on their pages, etc.).

Creating and launching an advertising campaign is an arduous and complicated task.And it is necessary to take care of it and prepare it thoroughly to be effective and achieve the expected effects.Specifically, experts in the field consider that for That is the case, it must have the following requirements: good quality, it must take into account the target audience, it must be attractive, its message must be perfectly clear, it must bet on developing in the appropriate channels and it must be launched at the most timely.

In the same way, it is also considered vital that for an advertising campaign to have the expected success it must be shocking, credible and, above all, it must be repeated in various ways to reach the recipient.

Other ways of advertising are through actions of direct marketing , promotions and sponsorship of sports teams or events: “The popular milk brand invited breakfast to passers-by in the framework of a promotional campaign ”, “ The champion's car has advertisements from eight companies ”, “ The advertising of chocolates has surprised the kids and adults who enjoyed the beach ”.

It is known as advertising agency the company that is responsible for creating the advertisements and placing it in the right way to reach the audience targeted by the client.

In authentic works of art many commercials have become because they appear almost like small movies that capture our attention from the first moment, so to recognize the work of their creatives and the quality of there are several awards that annually recognize the best.This would be the case, for example, of those given at the Festival El Sol and Cannes Lions.

Companies like Coca Cola or United Colors of Benetton are some of the companies that perform the best and most impressive advertising campaigns.