Definition of mediatic - What is it, Meaning and Concept

Mediatico is an adjective that allows you to refer to what belongs to or related to the media.A media is an instrument that allows you to carry out a communication process.In this sense, a telephone is a means of communication.

In the case of the mass media (also known as mass media or mass media ), the instruments allow communication between multiple transmitters and receivers. telephone is interpersonal, but does not allow mass communication as if they do the Internet, the television , the radio or the newspapers.

The notion of mediatics, therefore, is especially linked to these Mass media.Can be used in a physical or symbolic sense.A media group or multimedia is a subdivided company in various media: Grupo Clarin (owner of the newspaper Clarin , the television channels El Trece , All News and Go back , the radio Miter and other media) is an example of a media group.


Media groups control much of the information and can reach a monopolistic position.The owner of these groups can spread their version of reality in multiple media, leaving little room for other world views.


The concept of mediatic is very frequent to name certain characters who reach popularity in the media for their scandals and controversies , but who do not stand out for their artistic talent or have stable work.It is about individuals who, for different reasons, end up participating in television programs dedicated to studying with magnifying glass the private life of celebrities to generate controversies.


According to the characteristics of each culture, the requirements for a person to become mediatic are different, but in western countries such as Spain, Argentina, Italy, the United States and Peru, to name a few, these characters usually coincide in their lack of education, in their bad manners and in the special attention they receive from millions of people, who cling to their images as if they were enlightened beings, when they are nothing more than media puppets.

It should be noted that not all media figures lack talent or special skills: some of them are going through a stage of success in their youth and later do not know how to maintain their place in the world of entertainment.However, this It does not justify that they end up revealing secret romances of the Farandula or participating in false discussions and orchestrated fights in front of millions of people, every afternoon .


It is known as media bias to the inclination of certain mass media to manipulate the truth to get news that responds to their own beliefs and convictions; It is an unbalanced and dishonored way of carrying out journalistic work, and it occurs when there are economic, political or social interests in the background.Among the types of mediatic bias known are the following:


* ethnic: tends to favor nationalist or regionalist issues; * business: ignores the publication of certain political campaigns, news and announcements, in order to favor business interests; * social: often misrepresents the truth to improve the image of a particular socio-economic class, which is usually the upper class; * political: it is inclined to a political party or a certain position, and seeks to favor them by all possible means.


Media bias is a phenomenon that has been poisoning journalism for decades, and despite attempts to achieve total neutrality and balance in the presentation of information, it is almost impossible to get rid of this trend, although in some cases deals with attitudes that seem involuntary, the professional preparation of a journalist includes the search for objectivity when investigating and publishing the news.

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