What is graphic design? »Its Definition and Meaning [2019]

The graphic design is a specialty or profession, whose objective is to satisfy the needs of visual communication .It is responsible for organizing image and text, produced in general by industrial means, to communicate a specific message, to a certain social group with clear and defined objectives.

There are several types of graphic designs:

Persuasion design : this type of design is oriented towards advertising .It consists in influencing the behavior of the subject that observes said design; being frequently used by commercial companies to be able to attract the public.

Design for the administration: this class of design is used for the creation of forms , tickets, invoices, etc.

Design for information: it is dedicated to the manufacture of magazines , newspapers, books, etc.It is also used for the manufacture of signs of traffic.

Educational design: this style of design is applied in the field of teaching, having to design all kinds of school books, educational sheets, etc.

Designs of control instruments: it is used in the preparation of all types of controls that exist as cameras, watches, computers.

The importance of graphic design is based on the fact that it develops different strategies to achieve a communication from a visual approach ; This fact is of great relevance from the marketing point of view, since it makes possible the preparation of different presentations that will immediately communicate value to a potential buyer.

An environment where graphic design has an enormous weight is in the manufacture of newspapers and magazines ; since if you want to generate some kind of loyalty by the public, all visual elements must be designed in an aesthetic way.

The graphic design is based on a group of elements that help conceive, organize, project, and make communications visuals or graphic works.Some of them are: the point, the line and the plane , the space and the volume, the asymmetry and symmetry, rhythm and balance, texture and color , figure and background, time and movement.

Currently digital tools have been imposed, when creating graphic designs , some of them are: Adobe Photoshop , adobe illustrator, Publisher, Pixie, among others.