Meaning of Boutique (What is it, Concept and Definition)

What is Boutique:

The word boutique refers, in general, to an exclusive store of fashion clothes or accessories .As such, it comes from a French voice that in Spanish we can translate as 'store'.

Thus, a boutique is a small commercial establishment, specializing in luxury items, both clothing and jewelry.

The boutiques generally have a very select and exclusive clientele , with financial capacity to acquire their products, usually unique creations of high price.

In this sense, they are the opposite of the big chains, which are dedicated to commercialize products on a large scale and at quite economical prices.

The first boutiques Of which there is news were the haute couture houses that existed in France in the nineteenth century.This concept spread throughout Europe and the world in the twentieth century, and has come to generate new business opportunities or in different commercial branches.

Thus, today the term boutique also refers to an establishment or business that markets or specializes in very select products or services or exclusive.

They can use the concept of boutique a hotel, a bookstore, a cafe or a creative advertising service.And their products and services tend to point to unique experiences in the market.