What is Competitiveness? »Its Definition and Meaning

Competitiveness is that sense of achieving first place in what is determined as the objective of people.In many aspects of social life among people, You can consider that competitiveness is a quality , which seeks the achievement of objectives and generate the best possible results for those who work in the execution of the plan .The consideration among the other organizations that seek the same objective is not present, however, due to the existence of some rules that control the aggression or disintegration of the system, respect is maintained among those seeking the same achievement.

Competitiveness is employed in any field where an objective is desired to be reached by several components of the same nature in a competition where maneuvers are executed and tools and skills are used to get to that award.It's imper I want to win the first place in a competition to claim the reward, but in this case, we will apply the term of competitiveness to the economic field , with a clear vision of marketing , in the that seeks to position a product against others of the same indole.

Competitiveness in the market consists in the execution of a plan that seeks to be the best of the products, for this different tools are used.which seek improvements to the initial face of the product, promoting excellent quality to the public, we are talking of course of advertising , it is a dynamic and constant change option which seeks to explain to the consumer in a practical, easy and relatively comfortable way that what you want to market is a high quality brand that meets all possible expectations.Marketing, as the main strategist in competitiveness of companies get your product to be positioned using marketing studies and negative conditions in favor, the marketing specialist can make the price of your product lower in order to capture the attention of the consumer, so, realizing the good and optimal product quality, the customer will not mind spending a little more on the same product even if the others offer the same specifications at the same price.That is already surpassed competitiveness.