What is propaganda? »Its Definition and Meaning

Propaganda is the set of procedures, methods and techniques by which a message is disseminated or disseminated with the aim of attracting supporters or followers for their cause or influencing people's behavior.

Propaganda is a form of communication that from the antiquity aims to influence the attitude of a community towards something.

The idea of ​​propaganda is often used as a synonym for advertising In this sense, propaganda can be transmitted on television, radio, print media , Internet or even through posters on public roads.All companies that wish to advertise a product or service must develop advertisements to reach consumers.

Propaganda innovation must be one of the main features, this helps make propaganda pleasing to the receiving eye that is looking for something new among the monotony .Product quality too It is a notable variable to which the advertising should refer.The constant competition in terms of advertising causes the user to review among the range of options available, in this case, the buyer will evaluate the advertising and prove which one is the best.It has the peculiarity that when it causes an impact on society with a simple phrase or a specific character is immortalized, this represents an important achievement in the realization of advertising in the world of commerce since this type of sympathy brings together good consumers.

Among the other types of propaganda, political propaganda stands out, which seeks to make a political candidate sympathize with society in the face of administrative elections in the state that seek to renew the system politico.Las awareness campaigns seek to raise public awareness and think about the impact they are doing with respect to something that is bad that affects the environment.or environment.This type of propaganda is social and does not seek to leave profits for any specific benefit.

Contrary to the provision of impartial information, propaganda, presents information especially to influence the audience .Propaganda often presents the facts selectively, therefore, it can be to encourage a private individual, or use the messages to produce a more emotional than rational response to the information presented.The desired objective is to promote as a result a change in the perception of the subject, including the perception of importance, in the public.Propaganda can be used as a weapon of war .

Propaganda covers many related terms, in their original sense It could refer to uses in general, such as selling an unknown product, public health recommendations , participating in a census or elections, or encouraging people to report crimes to the police, among others.Advertising clothing is a form of commercial communication that attempts to increase the consumption of a product or service, although the terms "subliminal propaganda" or "political propaganda", for example, have acquired negative connotations by association with their most manipulative examples.