What is spot? »Its Definition and Meaning [2019]

A small space dedicated to advertising that may appear in the visual media , such as television and cinema , is called the spot.composed of both a visual and the other auditory part.In the world of marketing it is one of the most used tools and that has more efficiency so that a specific product or brand is made known to the public, In addition to that it greatly contributes to convincing the consumer to want to acquire the same.However, one of the points he has against this type of ads is the high cost of the same and that is why reason that are usually very short, generally no longer than 60 seconds.

As mentioned above the main objective of the spots, is to try to convince potential consumers, it is important point out that this publicity is focused on a specific public and which Onsidera as the one with the greatest potential to acquire.As for its diffusion, the spot are used in the audiovisual media, such as TV and cinema.As mentioned, its duration is short, so it is that in many cases only consist of images that are accompanied by music .

The advertising spots can be of various types , among them it is possible to highlight the testimonials , which is that some user of the product is the one who describes it and indicates the advantages of using it and that depending on the security and the way in which it says it can convince the customer.

Another type is that of a piece of cinema, which is related as a story , where what you want to advertise is included in that story and figure so very natural.

The term spot can also be used to define a type of reflector that emits a Powerful light , this is widely used in the field of photography, cinema and theater , as a tool that serves to illuminate a small part of the stage.

On the other hand there is also a method known as the daily scene, which consists of the narration by an actor about the product , where he will indicate the advantages of the product and what beneficial that can be within daily life.